As the augmented and virtual reality industry continues to evolve, Meta has made a choice that has surprised many. Why was this radical decision made, and what does it mean for the future of immersive technology?
Samsung Galaxy Note 7: prices are revealed, and it won't be cheap!
Reasons for abandonment
Codenamed La Jolla, the Quest Pro 2 was originally scheduled to be released in 2027. However, high production costs led Meta to reevaluate its priorities.
The Information reports that the headset would have incorporated advanced technologies such as micro-OLED displays. These displays, similar to those used by Apple in its Vision Pro, are not only expensive, but also difficult to mass produce.
In a meeting including Mark Zuckerberg and Andrew Bosworth, it was noted that the price target of less than $1,000 could not be achieved. In addition, the high price of the Apple Vision Pro, at €4,000, also impacted this decision.
Japan's private space industry suffers another setback
A refocusing strategy
Andrew Bosworth explained on Threads that the Quest Pro 2's discontinuation doesn't mean the end of Meta's ambitions. He mentioned that many prototypes are in development, but not all of them make it to production.
Meta appears to be moving towards more affordable products for the general public. Rumors indicate that the company is working on the Meta Quest 3S, a more budget-friendly version of the Quest 3.
AirTag, iPad Pro (2021), Apple TV 4K (2021), purple iPhone 12: Apple is full of new features! (2/3)
At the same time, Meta is developing augmented reality glasses called Orion to compete with Snap's Specacles 5, intended for influencers and developers.
| 📝 Résumé | Details |
|---|---|
| 💸 High costs | Production too expensive with micro-OLED screens |
| 🎯 Price target | Unable to meet $1,000 budget envelope |
| 📉 Target market | Disappointing response from businesses and professionals |
| 🛠️ New projects | Development of the Meta Quest 3S and Orion glasses |
Market impact
Meta's discontinuation of the Quest Pro 2 has significant implications for the augmented and virtual reality market. Enterprises and professionals looking for high-end solutions are seeing their options shrink.
Consumers, for their part, could benefit from this strategic shift. With more affordable products, immersive technology could become more accessible.
Niche markets, such as influencers and developers, will be targeted with specific products. This could encourage innovation and adoption of new technologies.
- High production costs
- Tariff target not reached
- Disappointing response from target market
- Development of new, more affordable products
Meta's withdrawal from the high-end mixed reality market raises questions about the future of this technology. How will other players react, and what innovations can still emerge to capture users' interest?
Get IPTV Free Trial Now