In a world where digital subscriptions are ubiquitous, Disney+ has made a decision that forces iPhone users to reevaluate their habits. By choosing to bypass Apple's platform for new subscriptions, Disney+ is following a trend that could transform the way streaming giants interact with their subscribers.
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Disney+ circumvents the Apple tax
If you own an iPhone, you probably know the exceptional ergonomics that iOS offers for managing your subscriptions. Everything is centralized and accessible, allowing easy and quick management. However, every time you spend a penny on an App Store app, Apple charges a 30% tax. This substantial commission pushes many services to look for alternatives.
Disney+ recently joined the ranks of these companies by deciding to redirect new subscribers from the iOS app to its website. For new users, registering through the app is no longer an option. Existing subscribers are not immediately affected, but cancellation followed by re-registration will require going through the website, not the app.
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A growing trend among streaming platforms
Disney+ is not alone in this approach. Netflix made a similar decision in 2018, eliminating the ability for new users to subscribe through the iOS app. More recently, Spotify also chose to no longer allow registration through Apple's platform. The moves illustrate a growing trend among streaming giants to move away from dependence on Apple.
Hulu, popular in the United States, also followed suit. Although the platform is less known in Europe, its decision reinforces the pattern observed. For “poor” iPhone users, these changes make subscription management more complex and require them to constantly adapt.
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The implications for iPhone users
For iPhone users, these decisions have notable consequences. The centralization and ease of management once guaranteed by iOS are being called into question. By bypassing the Apple platform, streaming giants are forcing users to adopt new, potentially less practical, behaviors.
This shift also raises questions about the future of streaming platforms and how they will interact with users across various ecosystems. Consumers may need to get used to juggling different interfaces and processes to manage their subscriptions.
| 📱 Decision | Disney+ redirects new iOS subscribers to its website. |
| 📊 Trend | More and more platforms are following this approach. |
| 🧩 Impact | Users must adapt to changed subscription management processes. |
What future for digital subscription management?
As streaming giants continue to bypass platforms like Apple to avoid high taxes, the future of digital subscription management could be transforming. iPhone users will have to get used to changes in the way they access and pay for their favorite services, which could influence their consumption choices.
The question remains: how will users react to these changes, and what strategies will they adopt to optimize the management of their subscriptions in an ever-changing digital landscape?
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