Electronic Arts angers gamers by announcing that generative AI will now be at the heart of its games

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Electronic Arts continues to stir up debate by announcing that generative AI is now at the core of their business. This statement has caused mixed reactions among gamers and industry professionals.

In the end, we always played against the AI

Of course, the meeting organized by Electronic Arts was dedicated to investors, and therefore to people who see dollars before passion, convinced that NFTs are the future and that the Metaverse will turn everything upside down. The American publisher had assured this 3 years ago, before revising its position somewhat since history indicates the opposite. This time, the video game giant wanted to demonstrate the power of generative AI, even though industry players and gamers alike may have a grudge against this technology, which is still poorly regulated..

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“AI, in its various forms, has always been at the heart of this creative journey,” said Andrew Wilson, CEO of EA, in comments reported by GamesRadar. To support his point, the Electronic Arts boss recalled that we have always played against AI in our video games, and that now, she has evolved enough to do things for us“This remarkable technology is not just a buzzword for us, it is at the very heart of our business,” he promised.

“Looking for more fun”

To put numbers into words, Andrew Wilson said his group is relying on about 100 AI projects to improve the “efficiency, expansion and transformation” of his company.. “It’s not just about cost savings. Efficiency is about doing what we already do faster, cheaper and with better quality,” he said. He added that AI could lead to “higher quality” games, “removing barriers” for developers who would then only have to think about “finding more fun for more players around the world.”

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The EA boss also clarified that EA Sports College Football 25 would not have been as successful as it was without AI, which helped build “150 unique stadiums and over 11,000 players.” “It’s about our incredible teams creating deeper and smarter characters, telling more personal and nuanced stories, and bringing more authenticity and deeper immersion to our sports experiences,” he added. It remains to be seen whether this “efficiency” so sought after by EA will not be to the detriment of the developers already present.and whether standardizing AI-generated content will turn off gamers. Stay tuned.

There is no denying that AI has played a crucial role in the evolution of video games. However, recent statements from Electronic Arts highlight an ambition to go even further. Skeptics fear that this will come at the expense of human creativity and originality.

• Improved efficiency
• Faster content creation
• Increased quality and immersion

As AI continues to evolve, how will gamers and developers adapt to this new era of technology?