Threads started out as a promising social networking site that aimed to be a more compelling alternative to X (Twitter), but it quickly lost its appeal to me. After the initial hype died down, I found myself using it less and less. To revive my interest and make Threads a valuable platform, I hope some necessary changes are made. From improving communication tools to adding new features, I’ll go over the top improvements the app needs to become part of my daily routine. Check out my Threads Security Strategies: A Comprehensive Guide of Important Tips.
1. Better algorithm to display relevant content
One of the biggest factors that determines whether a social media site will thrive or fade away over time is how well it can personalize content for its users. The main challenge for me with Threads is its algorithm’s inability to effectively show relevant content that makes sense to me.
On platforms like X (formerly Twitter), content discovery seems more aligned with personal preferences and current trends. When I open Threads, I want to see content that reflects my interests, the people I care about, and the topics I actively engage with, rather than random viral posts or content from accounts I never engage with.
A smarter algorithm—one that prioritizes relevant, timely content from people and topics I truly care about—would dramatically increase my engagement. Right now, the randomness of what appears in my feed is more frustrating than engaging. If Threads could improve its algorithm to create a more personalized experience, I’d be more likely to use the app regularly.
2. Improve content quality
Another major reason to avoid Threads is the quality of the content. Right now, there’s a lot of noise — superficial engagement bait, low-effort memes, and recycled content from other platforms. Instead of original ideas and meaningful discussions, I often find myself scrolling through posts that lack substance.
When I scroll through my feed, I want meaningful conversations, thoughtful insights, and diverse perspectives—not the same viral trends I’ve already encountered on X or TikTok. Threads feels like it’s stuck in an awkward space between aspiring to be a think tank and trying to appeal to a broader, more mainstream audience. Right now, it’s not succeeding at either.
For me, social platforms should add value to my day and spark real engagement. However, until the quality of content improves, Threads won’t be a platform I turn to for anything more than passive scrolling.
3. Keep DMs separate from Instagram
Although Threads Finally, one of the key features is that it will work through Instagram. Sure, Instagram and Threads are owned by Meta, but integrating direct messages is a move I don’t like. While it might help keep things streamlined, it makes the two platforms feel too intertwined when they could serve different purposes.
I already use Instagram DMs for group chats, photo replies, and casual conversations—exactly the vibe I’m not looking for in a text-based app like Threads. Incorporating DMs would blur the lines between the casual, public conversations on Threads and the more private or visual chats on Instagram.
I don’t want my Threads experience to be cluttered with notifications from Instagram DMs. Having a distinct messaging system within the app would make Threads feel more cohesive, allowing conversations to stay within the context of the platform.
4. Unlink my Instagram account
I understand that Threads is designed as a companion app to Instagram, but I want more control over how these two worlds collide. Having to use my Instagram account to sign up for Threads already feels like a transgression. However, what worries me more is how closely the two profiles are connected. Right now, anyone viewing my Threads profile can easily find my Instagram account, which makes me uncomfortable.
I primarily use Instagram to share personal updates with close friends and family. It’s a more intimate space that I prefer not to broadcast to a wider audience. By contrast, Threads can serve as a platform to discuss trending topics, share opinions, or connect with a broader community.
These are two different audiences and I need the option to keep these interactions separate. I love how I can easily remove the Threads shortcut from my Instagram profile, but there is currently no option to remove the Instagram icon from my Threads profile. Check out our Threads vs Mastodon comparison: What are the differences and which is better?
5. Comprehensive dashboard for insights and analytics
One feature I find useful on X (Twitter) is the ability to drill down into the performance metrics of my posts. I appreciate how, with just a few clicks, I can easily access key metrics like impressions, engagement, and profile visits. This level of detail helps me understand what resonates with my audience and adjust my strategy accordingly.
Threads doesn’t fit the bill right now. It only provides basic metrics like likes and reposts, and leaves out a lot of information that could provide more comprehensive feedback. Without any analytics, it’s difficult to measure the full impact of my posts or track engagement trends over time.
This lack of detailed insights makes it difficult for me to post frequently on Threads, as I don’t know how my content is performing. If Threads could integrate a more advanced analytics system, it would be a huge change and would likely encourage me to share more content on the platform more frequently. Check out What is organic growth on social media, and how can creators achieve it?
6. Stimulate user engagement
On Threads, it often feels like users are posting just to post, with little to say or add. To make Threads truly worthwhile for me and others, the platform needs to find ways to incentivize meaningful user engagement. I’d like to see Threads develop a system that rewards users not just for posting frequently, but also for contributing valuable, original content.
For example, X’s ad revenue sharing system allows creators to earn a share of ad revenue based on engagement and impact metrics. Implementing a similar system on Threads would provide financial incentives that are aligned with the quality and impact of content, encouraging creators to put more thought and effort into their posts.
Additionally, Threads can offer features like paid subscriptions for exclusive content or tips from followers. By offering multiple ways for users to monetize their presence on the platform, Threads can foster a more engaged and invested user base.
For Threads to become a platform that I find truly useful and engaging, it will need to address these critical areas and provide a more seamless and intuitive experience. Until then, I’ll be watching its progress, hoping that future updates will bring it closer to meeting my needs and expectations. You can read more about how to become a social media influencer now.
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