Users of the streaming platform will soon be able to enjoy themed playlists, an initiative that hopes to maintain their interest despite the price increase.
The announcement of this new feature comes at a critical time for Disney+, which is facing a wave of discontent from its subscribers due to the increase in prices and the introduction of advertising in some paid offers. Will the new feature, while interesting, be enough to calm things down?
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An attempt to retain subscribers
Disney+ has recognized the need to offer new features to maintain its audience. With rising prices and mandatory advertising, the platform must find ways to compensate for these changes.
The new themed playlists feature is designed to provide a more personalized experience, allowing users to discover content based on their interests and seasons.
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Varied thematic playlists
Starting September 4, Disney+ subscribers will be able to access ongoing playlists directly from the homepage. These playlists will initially be available in the United States before rolling out to other regions.
Playlists will include categories such as seasonal content, epic stories, retrospectives, and real-life content. These options are designed to appeal to different audiences and cater to a variety of interests.
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| 🗓️ Playlist | Description |
|---|---|
| 🎃 Seasonal Content | Movies and series updated according to the time of year. |
| ⚔️ Epic Stories | Action movies and series, including Star Wars and Marvel content. |
| 🕰️ Retrospectives | Older pop culture content. |
| 📚 Real life | Documentaries, biopics and series based on true stories. |
In addition to playlists, Disney+ will temporarily offer free access to ABC News Live in the US. This coincides with the end-of-year presidential elections, allowing subscribers to keep up with important news.
- Seasonal content for every time of the year
- Action movies and series with Star Wars and Marvel
- Retrospectives of old pop culture
- Documentaries and biopics based on true stories
A gesture sufficient to calm subscribers?
While thematic playlists are a welcome addition, they may not meet all of the expectations of subscribers facing rising prices. Users are expecting more from Disney+.
The platform will need to continue to innovate and offer attractive features to justify the additional costs. Competition with other streaming services is fierce, and subscribers have many cheaper alternatives.
The question remains: will this new Disney+ feature be able to retain its subscribers despite the recent changes? Will users be willing to accept the new pricing to benefit from these thematic playlists?
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