TikTok, one of the world’s most popular apps, is facing new European regulations. The controversial pay-for-screen-time feature on TikTok Lite has been removed from European stores, sparking mixed reactions from users and experts. So why was this decision made and what are the implications?
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Europe bans tiktok lite rewards
Faced with Europe's decisions, TikTok had to remove the Rewards feature from its TikTok Lite app. This feature allowed users to be rewarded for the time spent on the platform. However, this has raised concerns about its impact on mental health.
Thierry Breton, European Commissioner for Digital Affairs, announced this decision on social media. He specified that “the available brain time of young Europeans is not a bargaining chip for social media.”
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DSA application is taking shape
This ban marks a turning point for the DSA (Digital Services Act) in Europe. The DSA aims to make GAFAM and other platforms responsible for what they host and offer online. TikTok Lite Rewards was deemed incompatible with this regulation.
TikTok Lite's rewards program offered virtual coins that could be redeemed for gift cards. This practice was seen as an incentive to spend more time online, which could be harmful.
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The consequences for TikTok and users
TikTok said it would permanently retire the Rewards program and pledged not to launch similar programs in the future. The platform also said it would work with Europe to comply with regulations.
Despite TikTok's assurances on age restrictions and screen time, the European Commission believes the mental health risks are too high. The decision could influence other platforms to reconsider their retention strategies.
| 📊 Résumé | Details |
|---|---|
| 🚫 Interdiction | TikTok Lite Rewards withdrawn in Europe |
| 🧠 Mental health | Concerns about negative impact |
| 📜 DSA | Strengthening regulations |
| 📉 Consequences | TikTok's Commitment to Compliance |
The impact of this decision is already being felt and raises important questions:
- What will Europe do next?
- How will other platforms react?
- What will be the future of TikTok in Europe?
Ultimately, this ban poses a crucial question: Are we willing to sacrifice our mental health for digital rewards?
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