The Redmond firm has not abandoned its projects despite previous failures and is now partnering with Samsung Display for a promising future.
Microsoft has not said its last word
Microsoft is far from throwing in the towel in the mixed reality field despite the Hololens setbacks. A recent article from Korean media outlet The Elec reveals that Microsoft has signed a contract with Samsung Display. This partnership aims to obtain high quality screens for their next product.
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This new device, planned for 2026, would be aimed at the general public and focused on video games and the consumption of multimedia content. An order for hundreds of thousands of screens shows Microsoft's ambition.
The decisive role of Apple and AI
Apple's launch of the Vision Pro headset has likely boosted interest in mixed reality, a move that could well work in Microsoft and other competitors' favor by validating their investments.
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Apple's recognition gives credibility to these technologies, encouraging consumers to take a greater interest in them. At the same time, advances in artificial intelligence should enrich these devices with features.
| 📍 | Summary |
|---|---|
| 🖥️ | Microsoft developed the Hololens for augmented reality |
| 💼 | Hololens has not convinced the general public |
| 🎮 | A new product for video games and multimedia is in preparation |
Microsoft and Mixed Reality: A New Era
Despite past failures, Microsoft continues to believe in the potential of mixed reality. The restructuring of the division in June 2024 does not mean the end of their ambitions, but could mark a new beginning.
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With strategic partnerships like the one with Samsung Display, Microsoft is positioning itself to deliver a breakthrough product. Consumers and investors expect significant improvements.
To summarize:
- Microsoft has already tried its hand at the mixed reality market with Hololens
- A new product is in development, targeting games and media
- Partnerships with giants like Samsung show an ambitious strategy
Microsoft is not giving up on its ambitions in mixed reality, and with powerful partners, a promising future is emerging. What do you expect from this new technological era?
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