The Redmond giant is using increasingly intrusive techniques.
Google Chrome's dominance in the web browser market has not discouraged Microsoft in its quest for new market share. Based on the same Chromium engine as Chrome, Edge is continually promoted by various techniques, sometimes deemed invasive by users.
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An aggressive strategy to win users
Microsoft is not content with simple advertisements to boast about the merits of its browser. Recently, 3D banners were deployed to boast about the security Edge's popularity with some users.
But that's not all. Recent tests on Microsoft Edge's Canary channel reveal new, even more intrusive tactics in the works. One of them involves displaying a pop-up when Chrome is launched in incognito mode, indicating that Edge has this feature too.
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Disturbing tactics
Another reference, named “msNurturingFeatureEdgeBrowserUsageLessThanThresholdPolicyManagerTrigger,” suggests that Microsoft may be monitoring how frequently Edge is used relative to other browsers. This could result in alerts being sent if Edge is used below a certain threshold.
Additionally, a trigger called “msRewardsOpenActionCenterOnChromeDownloadThankyou” could activate a pop-up related to Edge or Microsoft Rewards when you download Chrome. These methods raise questions about the limits of privacy and respect for user choices.
| 🔍 Résumé | Content |
|---|---|
| 🚀 Promotion intense | Microsoft uses 3D banners to promote Edge. |
| 📊 Surveillance | Microsoft may monitor Edge usage compared to other browsers. |
| ⚠️ Pop-ups | Pop-ups may appear while downloading Chrome. |
Users' concerns
These new tactics from Microsoft are not going unnoticed. Many users feel harassed by these constant incentives to use Edge.
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The Canary channel allows for testing of these features before a potential stable release. However, experience shows that Microsoft is not shy about pushing through controversial changes, leaving users with little choice.
To resist these incessant prompts, some users are seriously considering uninstalling Edge from their system.
If you are one of them, here are some options to consider:
- Turn off Microsoft Edge notifications
- Use extensions to block ads and pop-ups
- Choose another Chromium-based browser
Will Microsoft continue to step up its efforts to promote Edge? Or will these tactics eventually backfire and alienate even more users? What do you think?
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