These mystery “painters”: the invisible enemy that is making Netflix, Disney+ and Prime Video bleed 3 billion per year
IN BRIEF 📺 The “painters” are those users who frequently interrupt their subscriptions to consume specific content. 💰 This behavior causes economic instability for Netflix, Disney+ and Prime Video, calling into question their financial forecasts. 🎬 Platforms are responding by diversifying their content and exploring new innovative pricing models to retain these volatile subscribers. 🔮 …