These researchers reveal the surprising impact of social networks: a powerful tool for capturing public attention
IN BRIEF 🦁 Social networks play a key role in awareness to the conservation of the caracal. 📈 Since 2014, the Urban Caracal project's Facebook engagement has explodedmobilizing the community. 🌍 International initiatives, such as in Saudi Arabia, show a growing support to the reintroduction of species. 🔍 A balance between digital awareness and concrete …