While the profession of influencer is often mocked or downplayed, a university in Ireland has taken a bold step by creating a degree specifically dedicated to this growing profession. This initiative raises questions about the legitimacy and impact of such training in today's professional world.
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An innovative diploma in Ireland
The South East Technological University (SETU) in Ireland has launched an atypical university course. This four-year program aims to train professional influencers.
Students don't just learn how to master social media. The course covers various areas such as entrepreneurship and digital marketing.
For the 2024 academic year, thirty students were selected from 350 candidates. This rigorous selection demonstrates the growing interest in this sector.
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The central role of TikTok
Irene McCormick, director of the course, first experimented with a summer course with TikTokers. The success of this initiative led to the creation of the diploma.
Students take courses in video creation, storytelling and data analysis. These skills are essential to succeed in the influencer industry.
Student Harry Odife illustrates this dynamic. He sees this training as an opportunity to transform his passion into a career.
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Training far beyond the glamorous image
Contrary to popular belief, being an influencer requires intense and varied work. Training at SETU includes modules on psychology and podcasting, among others.
Marta Hughes Bravo, student, emphasizes that this profession requires rigorous organization and a strong capacity for adaptation.
According to the Influencer Marketing Hub, 70% of marketing professionals recognize the importance of influencers. Governments themselves collaborate with them on their campaigns.
📚 Formation | An influencer diploma now available in Ireland |
🎥 TikTok | From simple videos to a structured academic program |
🧠 Skills | Courses go far beyond simple online publications |
The challenges and opportunities of an influencer diploma
This diploma raises questions about the professional recognition of the influencer profession. Some are skeptical about the real value of such training.
However, for many, it is a chance to professionalize a field that is still poorly understood. The training provides skills that go beyond social media, such as business management and communication.
Faced with criticism, it is essential to ask ourselves: is the influencer diploma a response to market developments or just a fad?
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